CHLORYS GENEVE
Studio Bühler was commissioned as creative director and communication strategist to rebrand the Swiss skincare label Chlorys Geneve. Through a modern and fresh graphic identity, we created the brands DNA and established its universe across mediums, such as print, e-commerce and digital.
Service
Identity & branding, graphic design & digital
Client
Chlorys Genève
Year
2018
Print & graphic design
Production
Aligned with a global strategy, we repositioned the brands image and created the media kit, commercial leaflets, brochures, and lookbook of Chlorys Geneve's skincare product.
We produced graphically all the visual content of the brand (below) for social media purposes and organised the various photoshoots.
Holiday Season giveaways
For the festive season, Studio Bühler animated the brand's instagram account with a weekly Advent Calendar giveaway. Through a creative concept and meticulous production, 4 videos were posted through the month of December, with gifts from Chlorys and a selection of other brands who agreed to participate. Each giveaway was boosted thanks to partnerships with influencers. Chlorys' instagram account gained 63% increase in views and 43% more engagement.
Social media & web
We curated the editorial calendar and
created the graphic designs for the website and social media platforms.
