MIGROS VAUD X STRAPPAZZON
COLLECTION SUMMER 2022 / MMM
Studio Bühler was commissioned as a communication strategist to launch the special ready to wear collection, designed by creative director Sebastian Strappazzon. The designer created a capsule collection which repositioned Migros Vaud amongst the younger generations. We established this new universe across mediums and built visibility and notoriety for Migros Vaud.
Service
Production & branding, press & influencers
Client
Migros Vaud
Year
2022
Campaign Lookbook
Aligned with a global strategy, we positioned the collection's image and created the communication strategy, media kit and produced all the campaign visuals. Studio Bühler produced the visual content for the packshots, e-shop silhouettes and campaign images, overseeing casting, production and creative direction.
Photography: Calypso Mahieu
Photography assistant: Tanya Kottler
Photography assistant: Santi
Videographer: Rush Production
MUA: Noelia De Jesus
Production and casting: Studio Bühler
Creative direction: Studio Bühler
Marketing & Comm : Cyril Fayet & Sévine Detraz
Establishing Migros x Strappazzon as
a Must-Have Item of the Summer
Launching the campaign on the 28th June, the collection came to life in time for the summer holidays and the festival season. The timing proved to be perfect as people were spotted everywhere wearing Migros' collection. To develop a meaningful and compelling story, every aspect of the universe was aligned: The campaign models were picked based on how much they represented the products through their lifestyle and social media platforms. We worked closely with all of them to bring their personalities to the forefront of the campaign. We focused on product gifting and talent endorsement to showcase on cross-platform channels for maximum exposure.
Influencer
We engaged with digital influencers, artists, celebrities and cultural change makers of all scales to deliver the collection and offer their take on the looks, rolling content out across Instagram (carousels, reels & stories) and TikTok.
We also partnered with the 3 specific influencers whose niche best matched the brand's universe.
