QUIKSILVER / SUMMER 2023
Commissioned to organise the launch event of the Quiksilver x Avnier collaboration, we delivered a 360° plan featuring a pop up store, PR and influencer marketing, outdoor advertising as well as visual and graphic assets. The event was set amid the Vibiscum festival, Vevey, and was a great success.
Service
Launch strategy & event production
Client
QUIKSILVER
Year
2023
Event production
Studio Bühler delivered a unique brand story and expressed its creative vision through an event held at a music festival. Quiksilver's values and DNA were highlighted as the venue was set on the lakeside of Vevey with the mountains as a backdrop, showcasing both the surf and snowboard aspects of the brand.
A press event was held before the opening of the pop up store.
Behind the scenes video
Set amid a music festival, the event was a brand cross-over where the activation mechanism merged two universes: surfing for Quiksilver and audio visual for AVNIER. The two worlds met at the Vibiscum festival, located off Lake Geneva, the natural border between France and Switzerland, with the Alp mountains in the distance.
Quiksilver's universe was therefore showcased in its favorite playground, water/mountains, while Avnier evolved in its field of predilection, a Music Festival where the audiovisual environment is at its peak.
Content production
Content without strategy is like a ship without a compass. So for this special launch campaign, we merged creativity with strategy, ensuring every piece of content served a purpose. From the venue setting to the pop-up exhibit and press conference, as well as the goodies and merchandising, we made sure every element enhanced brand awareness was meticulously crafted to align with the goals.
Graphic design of a newspaper version of the press release by Studio Bühler. Casting and consulting for the e-shopping campaign.
