SAINT JAMES X AVNIER
Comissioned to launch the collaboration between Streetwear label Avnier and Saint James, a "Living Heritage Company" with a 130 years of unique know-how in knitwear. Studio Bühler set out the communication plan, focusing on PR, billboard advertising, launching event, social media, influencer endorsement and online retail.
Service
Brand strategy, production & communication
Client
SAINT JAMES
Year
2020
Content production
Studio Bühler sourced the creative teams and talents, from models to photographers, hair and make up artists to set designers and videographers, to ensure original + high-end content.
Studio Bühler created all the video content and graphic content for communication purposes.
Production : Studio Bühler
Photography : Lee Wei Swee
Creative Direction : Héloise Schwab
Press relations UK & France : Sane Communications
Press relations Switzerland : Studio Bühler
E-commerce content
We delivered a unique brand story through commercial channels by working on the visual content production of packshots, e-shop silhouettes and campaign images.
Production : Studio Bühler Photography : Lee Wei Swee
Creative Direction : Héloise Schwab
Communication strategy
To add impact and harmoniously unify the worlds of digital and IRL, we announced the collaboration through a billboard advertising campaign including a QR code which invited you to attend the launch event. In addition to the event, we partnered with Sea Cleaners, a Swiss/French association which fight against plastic pollution : 10% of all pre-orders was redistributed to the association in order to help protect our oceans.
Social media
In line with the communication strategy, Studio Bühler created the visual content and animated videos for various social platforms. Content included commercial assets, teasing videos, a series of Quizz stories and a competition called #ChallengeArtPlastic in association with the SeaCleaners.
Press Relations // Copywriting
" Designed as an updated maritime wardrobe, the unisex capsule collection strikes a balance between casual and chic, urban and nautical, whilst remaining timeless. On this occasion, Avnier joined forces with The SeaCleaners association to act together against plastic pollution in the oceans. "
Copywriting, Press release, Saint James FW20
