BRAND STRATEGY // UMBRO COLLECTION 2020
Comissioned to implement the UMBRO LIFESTYLE strategy - a new brand segment - through a consistent message and universe. We delivered a 360° plan focusing on PR, social media, influencers and online retail.
Service
Brand strategy & creative direction & production
Client
UMBRO FRANCE
Year
2021
Content production
Studio Bühler sourced the creative teams and talents, from models to photographers, hair and make up artists to set designers and videographers, to ensure original + high-end content.
Production : Studio Bühler
Photography : Henry Diagne (all visuals)
Ass. Photography : Emilien Itim
Creative Direction : Studio Bühler
E-commerce
We delivered a unique brand story and expressed our creative vision through commercial channels by working on the visual content production of packshots, e-shop silhouettes and campaign images.
Social media design
Curation of the Editorial calendar and creation of graphic designs for social media.
Print & graphics
Full set of commercial tools provided; Graphic design of workbook, lookbook and copywriting content.
